Rayside Balfour Canadians
July 2019 - March 2020
Marketing Consultant.
Looking for additional experience and to give back to my community, I served as a Marketing Consultant to the Canadians for the 2019-20 season. Overseeing all marketing and communications for the first half of the season, I provided their team with social strategy, creative design, and communications templates to be used for the second half of the season.
Social Strategy
Developed strategy for the team’s social coordinator on when and what to post. Developed strategy for in-game posting and game promotion.
Creative Design
Developed a branding guidelines and design templates for the club to use for player signings, game promotion, and game updates.
PR & Communications
Established relations with the media outlets in the city to create a pipeline for info sharing from the hockey club. Wrote all press releases from August - December, establishing a writing framework for the club.